Google Ads
Google Ads and PPC for Car Dealers
You are probably already paying Google. The question is whether you know which searches produced enquiries, which ones burned budget, and what each lead actually cost you.
Wasted Spend First
The search terms report comes before anything else — and the negative keywords that stop you paying for job seekers and tyre kickers.
Built Around Stock
Adverts and landing pages built from the cars and services people are searching for this month.
Enquiries Tracked
Calls and form submissions attributed to the keyword that produced them, not lumped together.
Plain Reporting
What was spent, what came in, what it cost per lead. No vanity metrics.
Get Started Today
Send us access and we will tell you what your current campaigns are really costing you per lead before we change anything.
Where the Budget Actually Goes
Most dealer accounts we look at are paying for searches that will never buy a car. Broad match keywords quietly spending on “car boot sale”, “car finance jobs” and “how to check car mileage”, while the searches that do convert sit on page two of the results.
No rebuilding for the sake of it
If your account works, we leave the structure alone and fix the leaks. A rebuild is only worth doing when the campaigns are pointed at the wrong thing in the first place.
Vehicle-Level Targeting
Dealer traffic is specific — a make, a model, a monthly figure, a body type. We build adverts and landing pages around the stock you actually have, so the advert matches the search and the click lands somewhere relevant instead of the homepage.
Proving What It Costs Per Lead
Once calls and forms are tracked, the conversation changes from “the ads are not working” to a number: this campaign produces enquiries at this cost, and this one does not. That is the only basis for deciding what to spend more on.
What We Manage
Search Campaigns
Keywords, adverts and negatives managed against the searches that produce enquiries.
Performance Max
Feed-led campaigns for dealers running a vehicle feed, kept separate from search so the data stays readable.
Remarketing
Staying in front of the people who looked at a car and did not ring — the cheapest audience you have.
Call and Form Tracking
Every enquiry traced back to its keyword, so budget follows what works.