Car Dealer SEO
Car Dealer SEO for Dealerships and Garages
SEO for a dealership is not the same job as SEO for a shop. You are competing for model names you do not own, in a market where the manufacturer’s own site and the big portals take the top of the page. The work is to win the searches you can actually win.
Technical First
Crawlable, fast pages with your stock readable by Google. It is the usual reason dealer sites do not rank.
Pages for Real Searches
Built around the makes, models and questions people search before they buy a car.
Structured Data
Vehicle and business markup so Google understands what you sell and where you are.
No Vanity Reporting
Positions for terms that produce enquiries, not for terms that look impressive.
Get Started Today
Tell us the searches you want to win and we will tell you honestly which of them are realistic, and what it would take.
What Dealership SEO Actually Means
A dealer site has to rank for two different kinds of search: the specific car, and the place. The specific car is largely a stock-feed and structured-data problem. The place is local SEO. Get both wrong and you are visible for nothing; get both right and the enquiries come in already knowing what they want.
The portal problem
You will not outrank Autotrader or the manufacturer for a bare model name, and anyone promising that is selling you something. What you can own is the long tail: the trim, the year, the town, the question, the comparison. That is where buyers who are nearly ready to move are searching.
The Technical Work Underneath
Stock pages that Google cannot crawl, duplicate titles across hundreds of vehicles, missing structured data, and slow template code are the four faults we find on almost every dealer site. None of them show up by looking at the site in a browser, and all of them cap what the content work can achieve.
Reporting Tied to Enquiries
We report positions for the terms that matter to you, what changed, and what it produced. If a keyword climbs and nothing else moves, that is not progress, and we will say so.
What We Do
Technical SEO
Crawlability, speed, indexing, duplicate content and the faults that hold the rest back.
Content and Pages
Service, model and location pages written to answer what people actually search.
Structured Data
Vehicle, business and review markup so your listings are understood properly.
Reporting
Rankings and enquiries reviewed monthly, with the next priorities set out.