Google Vehicle Ads
Google Vehicle Ads for Car Dealers
Google Vehicle Ads put the actual car in front of the buyer — photograph, price, mileage and your dealership name, on the search results page, before they have clicked anything at all.
Vehicle Feed Setup
Every vehicle built to the attributes Google requires, so the car is eligible to appear in the first place.
Merchant Center
Account configured and put forward for the Vehicle Ads programme in the UK, with the dealership details Google expects.
Performance Max
Campaigns built directly on the vehicle feed, so budget follows the cars that get attention.
Feed Health
Ongoing checks for disapproved, missing or stale vehicles — the usual cause of a feed silently dropping out.
Get Started Today
If your stock is already on your website, most of the work is done. Talk to us about getting it in front of buyers on Google.
Why Vehicle Ads Beat Plain Text Adverts
A text advert says you sell cars. A vehicle advert shows the car — with its picture, price and mileage — to somebody who has just searched for exactly that car. The buyer arrives already knowing what they are looking at, which is why the enquiries are more specific and the clicks are worth more.
It depends on your feed, not your budget
Vehicle Ads are driven by a stock feed, so the quality of the feed decides the result. Missing mileage, inconsistent model names or vehicles that no longer exist on the forecourt all cost you impressions you have already paid for in time.
The Feed Is the Campaign
We work with your existing stock source — dealership system, spreadsheet or the same feed that drives your website — and map it to Google’s required attributes. When a vehicle sells, it leaves the feed and stops costing you money.
Measured Like Any Other Campaign
Vehicle Ads run through Performance Max, so the reporting is cost, clicks and enquiries rather than position. We report what the campaigns produced in enquiries and what those enquiries cost, alongside the rest of your marketing.
What's Involved
Vehicle Feed
Your stock mapped to Google’s required attributes and kept current as vehicles sell.
Merchant Center
Account set up, dealership verified, and the Vehicle Ads programme enabled for the UK.
Performance Max
Campaigns built on the feed, with budgets and targets set against real lead cost.
Reporting
Which vehicles and which searches produced enquiries, reviewed with you each month.