Reporting
Monthly Client Reporting
One report a month that says what we did, what it produced, and what it cost. Not a dashboard nobody logs into, and not a PDF of numbers with no explanation attached.
Short Enough to Read
One document, plain English, the same shape every month.
Enquiries, Not Impressions
Leads attributed to the channel and the search that produced them.
Before and After
What changed, measured against where you were, not a national average.
No Surprises
Spend, results and problems all reported together, including the bad months.
Get Started Today
If you are paying an agency and cannot say what you got for it last month, that is the problem worth fixing first.
What Is In It
The work carried out, the enquiries it produced, the cost of those enquiries, positions for the terms we are targeting, and the priorities for the coming month. Everything on the page has to earn its place or it comes out.
Written to be understood
If a report needs an account manager standing next to it to explain what it means, it is not doing its job. We write ours so you can read it alone and know whether you are getting value.
Why It Matters More Than the Marketing
Reporting is how you decide where the next pound goes. Without it, every conversation about marketing is an argument about impressions, and the channel that shouts loudest wins instead of the one that produces cars sold.
Built From Real Data
The report is built from analytics, call tracking and form submissions that we have set up properly, so the numbers are traceable rather than assembled. Where something cannot be measured, we say so instead of estimating it.
What Is Reported
Traffic
Where visitors came from, and which of it was worth having.
Enquiries
Calls and form submissions, by channel and by the page they came from.
Positions
Rankings for the terms we are targeting, and the movement since last month.
Spend and Priorities
What was spent, what it cost per lead, and what we would do next.