Email Campaigns
Dealer Email Campaigns
Email is the cheapest audience a dealership owns, and the one most dealers use worst. Sent to people who asked for it and worth opening, it quietly produces repeat business and service work at almost no cost.
Campaigns Built
New stock alerts, service reminders and offers, written and sent for you.
Lists Kept Clean
Imports tidied, duplicates removed, and people who unsubscribe stay unsubscribed.
Sent Legally
UK GDPR and PECR consent handled properly, which is also what keeps you out of the spam folder.
Measured
Opens, clicks and enquiries, so you know which campaigns earn their place.
Get Started Today
If you have a customer list sitting unused, that is the first thing we would look at. Tell us what you have.
What We Send
The campaigns that work for dealers are not clever, they are useful: the new arrival in the customer’s price range, the MOT that is due next month, the service interval, the end-of-quarter offer on the older stock. Relevance beats design every time.
Consent is the whole game
Sending marketing email to people who did not agree to it is a data protection problem, not just a deliverability one. We work out what consent you actually hold before anything is sent, and build the list from there.
Lists Worth Having
Most dealers already have a usable list inside the DMS, the website and the finance enquiries — it has just never been pulled together or cleaned. That is usually the fastest win available.
Reporting and Refinement
We report what each campaign produced, which subject lines and offers landed, and we drop the ones that do not. Email is cheap, but not free — there is no reason to keep sending something nobody opens.
What Is Involved
Campaigns
Written, designed and sent on a schedule that suits your stock and season.
Lists
Built from your existing data, cleaned, deduplicated and kept current.
Compliance
Consent checked under UK GDPR and PECR before a single email goes out.
Reporting
Opens, clicks and enquiries per campaign, reviewed with you.