Google Vehicle Ads
Google Expands Reach of Vehicle Listing Ads Across Europe
Google’s Vehicle Listing Ads (VLA) are now available in the UK, following their initial rollout in the U.S., Canada, and Australia. This expansion allows car dealers to showcase their full vehicle inventory directly within Google search results, enhancing visibility and targeting high-intent online customers. Learn how this expansion can boost your lead-generation efforts
Unlock the Full Potential of Google Vehicle Ads
Digital Sales Consultants (DSC) empowers car dealerships by optimizing their advertising feeds for Google Ads. By connecting your ad feeds, you can generate highly customized and targeted ads that drive results.
Advanced Features and Services
- Automated Mapping: Ensure your data feeds meet Google Merchant Center requirements effortlessly.
- Advanced Feed Rules: Enrich ad titles and descriptions by extracting detailed vehicle attributes like color and engine size.
- Product Exclusions: Create rules to include or exclude vehicles based on criteria such as profitability or seasonality.
- Custom Labels: Organize vehicles in your ad campaigns for easy optimization based on variables like seasonality or ROI.
- Feed to Search Ads Tool: Automatically generate ad groups and keywords for each vehicle, and create responsive search ads tailored to each listing.
What Are Vehicle Listing Ads (VLA)?
Google’s VLA allows car dealers to display comprehensive vehicle details—such as make, model, price, and mileage—right in the search results. These ads are designed to drive qualified leads by connecting searchers directly to the vehicle description pages on dealer websites.
How to Access and Use VLA
VLAs can be accessed through Google’s Merchant Center. The ads support both new and used vehicles from a variety of sellers, including car dealerships, but exclude private sellers and certain vehicle types like commercial and recreational vehicles.
Benefits of Using VLA
VLA helps you reach potential car buyers at critical decision-making moments, offering advantages like generating more qualified leads, supporting omnichannel goals, and leveraging automated targeting.
Steps to Get Started with VLA
To start using VLA, book a free strategy call with DSC today to explore how they can enhance your Google Vehicle Ads campaigns.
Get Started With Vehicle Ads
Why Choose Digital Sales Consultants?
- Over £20 million in ad spend managed within the automotive industry.
- Experience with leading UK automotive companies.
- Technology built specifically for automotive marketing.
Founding Team
Jon Ireland
Jon brings over 20 years of dealership marketing experience, having worked with top automotive brands like Autoweb and Starkwood.
Paul Wood
With a decade of digital marketing experience, Paul has built the technology behind DSC’s marketing solutions, drawing on his time at leading automotive tech companies.
Get Started
Schedule a complimentary strategy session with DSC today to discover how they can optimize your Google Vehicle Ads campaigns.
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Get Started With Vehicle Ads
