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Unlocking the Power of Google Business Profile

Unlocking the Power of Google Business Profile

Elevating Your Car Dealership’s Online Presence with Google Business Profile Updates

In today’s rapidly evolving digital landscape, car dealerships need to stay on top of the game by capitalizing on Google’s continuous updates. Google frequently introduces a slew of changes, both minor and major, to its platform, with many going unnoticed by business owners. However, some updates can be game-changers for car dealerships, significantly impacting their online visibility and success. In this article, we’ll explore three powerful tips that can boost your car dealership’s ranking on Google, not only in local searches but also in the broader search engine results.


Leveraging Attributes: A Roadmap to Success for Car Dealerships

Attributes have emerged as a vital tool for car dealerships looking to enhance their online presence and attract potential buyers. Google continuously introduces new attributes that allow businesses to provide more detailed information about their offerings. This is particularly beneficial for car dealerships, as it enables them to highlight specific features and services that set them apart from the competition. Whether you want to showcase your dealership’s wheelchair-accessible facilities or emphasize that you’re a small, locally-owned business, attributes can help you stand out. To harness the power of attributes for your car dealership:

  1. Log in to your Google Business Profile.
  2. Access the “Edit Profile” section.
  3. Click on “More” to explore a variety of attributes tailored to your industry and location.
  4. Select the attributes that align with your dealership’s unique selling points.

By incorporating relevant attributes into your profile, you can increase your car dealership’s visibility and attract buyers searching for specific vehicle features or dealership characteristics.


Unlocking the Power of Google Business Profile

Social Media Integration: Paving the Way for a Connected Dealership

Integrating your car dealership’s social media profiles into your Google Business Profile is now more straightforward than ever. This feature allows you to provide potential buyers with direct access to your dealership’s active social media presence. Sharing your Facebook, Twitter, and Instagram profiles, among others, not only enhances your online visibility but also builds trust and authority. An engaging and consistent social media presence can showcase your expertise and reliability—traits that significantly impact your dealership’s ranking on Google. To seamlessly integrate your social media profiles into your Google Business Profile:

  1. Log in to your Google Business Profile.
  2. Access the “Edit Profile” section.
  3. Navigate to the “Social Profiles” tab, a recent addition to the platform.
  4. Add links to your relevant social media profiles.

Connecting your social media accounts creates a hub of information that reinforces your dealership’s online presence and authority in the automotive industry.


Category Clarity: Defining Your Dealership’s Identity

Google has revamped its policy regarding categories on Business Profiles, emphasizing the importance of clarity in defining your dealership’s primary category. While you can still select multiple secondary categories, it’s now advisable to focus on a few that provide additional context and support your primary category. Overloading your profile with excessive secondary categories can lead to suspension. To optimise your category selection for your car dealership:

  1. Log in to your Google Business Profile.
  2. Go to the “Edit Profile” section.
  3. Navigate to the “About” tab, where you can modify your primary and secondary categories.

Choose categories that accurately represent your dealership’s offerings without overwhelming potential buyers. A well-defined primary category, coupled with relevant secondary categories, can help Google better understand your dealership and improve its visibility in relevant searches.

Google Business Profile categories for car dealerships

Google Business Profile offers various category options for car dealerships to choose from, allowing them to specify their niche and services. Here are some example categories that car dealerships can consider:

  • Car Dealership
  • Used Car Dealer
  • New Car Dealer
  • Luxury Car Dealer
  • Truck Dealer
  • Motorcycle Dealer
  • Auto Parts Store
  • Auto Repair Shop
  • Electric Vehicle Dealer
  • Classic Car Dealer
  • Vintage Car Dealer
  • RV Dealer
  • ATV Dealer
  • Car Leasing Service
  • Car Rental Agency
  • Auto Detailing Service
  • Towing Service
  • Car Auction House
  • Fleet Management Service
  • Car Financing Service

These categories allow car dealerships to accurately represent their offerings and help potential customers find them in relevant searches. It’s important to select the categories that best align with your dealership’s specialization and services to enhance your online visibility on Google.


Google Business Profile categories

Staying Informed: A Crucial Element of Managing Your Dealership’s Online Presence

Effectively managing your car dealership’s online presence on Google Business Profile is an ongoing endeavour that requires vigilance. Staying informed about changes and preventing unauthorized modifications are key to maintaining a strong online presence. In Google’s dynamic environment, even competitors can make alterations to your profile. To safeguard your online presence and stay vigilant about updates, consider the following:

  1. Continuously monitor your Google Business Profile for changes.
  2. Implement security measures to prevent unauthorised modifications.
  3. Stay updated on Google’s policies and updates to adapt your strategy accordingly.

By proactively managing your online presence and embracing the power of attributes, social media integration, and clear category selections, your car dealership can thrive in the digital landscape. You’ll attract more potential buyers, enhance your online reputation, and remain competitive in automotive sales.


Your Guide to Maximising GMB and Experience Online Growth

We have a deep understanding of what it takes to drive success for car dealerships and help them reach their goals. Having helped hundreds of dealership owners just like you, we know the optimal approach to achieve precisely that.

With decades of experience in the motor industry, we recognise that every dealership is unique. However, this doesn’t mean that each dealership must start from scratch when crafting a winning strategy. We’ve honed a proven process that consistently serves as the roadmap for a thriving local strategy in the automotive sector. We’re poised to assist you in taking your car dealership to the next level of success.

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