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Where is your traffic coming from?

google analytics

Where is your traffic coming from?

How To Find Out Where Your Website Traffic Is Coming From

Visitors form an opinion about your website in just 50 milliseconds. And if your content or layout is unattractive, 38% of them will stop engaging.

So, once you’ve drawn visitors to your website from social media, email marketing, ads, and other marketing efforts, it’s important to track where they’re coming from.

Knowing your website traffic sources is just as crucial as generating traffic. It helps you gauge which digital assets are generating the most visitors, which campaigns are working, and which ones aren’t, and whether your business is on track to succeed.

website traffic

Analytic Tools

There are a few ways to find out where your website traffic is coming from, but the most common and effective way is to use a web analytics tool like Google Analytics. Google Analytics is a free and powerful tool that tracks all of the traffic to your website and provides you with detailed reports on where your visitors are coming from, what pages they are visiting, and how they are interacting with your site.

To use Google Analytics to track your website traffic, you will need to create an account and add the Google Analytics tracking code to your website. Once you have done this, you will be able to see your website traffic data in real-time in the Google Analytics dashboard.

To find out where your website traffic is coming from, go to the Acquisition report in Google Analytics. This report will show you a breakdown of your website traffic by channel, which includes:

  • Organic search: Traffic from search engines like Google, Bing, and Yahoo.
  • Referral: Traffic from other websites.
  • Direct: Traffic from visitors who type your website address directly into their web browser.
  • Social: Traffic from social media platforms like Facebook, Twitter, and LinkedIn.
  • Other: Traffic from other sources, such as email marketing campaigns or offline promotions.
  • Paid search: Traffic from paid search engine ads.


You can also click on each channel to see more detailed information about the traffic from that source. For example, if you click on the Organic search channel, you will see a list of the keywords that people searched for to find your website.

In addition to the Acquisition report, Google Analytics also provides a number of other reports that can help you understand your website traffic. For example, the Behavior report shows you how visitors are interacting with your website, and the Conversions report shows you how many visitors are completing specific actions on your website, such as making a purchase or signing up for a newsletter.

Discover the Google Analytics platform

google analytics

By using Google Analytics to track and analyze your website traffic, you can gain valuable insights into where your visitors are coming from, what content they are interested in, and how they are interacting with your site. This information can help you improve your website’s performance and achieve your marketing goals.

Get essential customer insights

Here are some additional tips for finding out where your website traffic is coming from:

  • Use a third-party web analytics tool: There are a number of third-party web analytics tools available, such as SEMrush, Moz Analytics, and Ahrefs. These tools offer a variety of features for tracking and analysing your website traffic, including the ability to track traffic from social media and other sources that Google Analytics does not track.
  • Use UTM parameters: UTM parameters are special tags that you can add to your website URLs to track traffic from specific sources. For example, you could create a UTM parameter to track traffic from a specific social media campaign. To learn more about UTM parameters, see the Google Analytics documentation:
  • Monitor your web server logs: Your web server logs contain a record of every visitor to your website. You can use a web log analyser to parse your web server logs and get detailed information about your website traffic, such as the referring domain and the search engine keywords that visitors use to find your website.

By using a combination of these methods, you can get a complete picture of where your website traffic is coming from and how to improve your website’s performance.

If you need any help with identifying where your website traffic is coming from, just contact us for help today.

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